Meet the 13 year old boy from Liverpool who is set to be a nationwide sensation. Already managing to build an impressive fan base with thousands of children completely obsessed and racing to buy tickets to his raves, could 2019 be the start of Louie Mania? You heard it here first.
Louie Smith, become the face of 4 Ever Young Raves in the hope of finding a way to help local teenagers keep off the streets, through his passion of DJ’ing. After having lessons and taking inspiration from his mum and dad’s youth days, he decided to use his skills to host events aimed at kids aged 10-14 to come and enjoy a rave in a fun and safe environment.
After hosting his first event in a small hotel in Liverpool which held 65 people and having to personally hand deliver his tickets to people across Liverpool, Louie is now playing venues around the city holding 2000 people with tickets selling out in 90 minutes.
As the teen grew his following online, he made it his priority to utilise his platform in order to have a positive impact on his fellow generation. The ‘Speak Up’ concept was created by John Ford a Zurich designer who kindly made the hash-tag into a design to help Louie encourage kids to speak up about their personal bullying experiences, after he received messages from fans who were suffering from abuse online.
Louie purposely created a hash-tag to push across his social platforms “#IKnowLouie” which symbolises no-hate, and acknowledges that any type of bullying is not accepted in his community or rave events. The hash-tag has almost become a code word in his fan base, and whilst at the rave events if a teenager is feeling under stress they can approach a chaperone and simply say “I know Louie” meaning they will then be assisted by a trustworthy adult in confidence.
Louie says: “The hash-tag shows the exclusivity of our community, who know that inappropriate behaviour including commenting on peoples appearance and making others feel uncomfortable is not acceptable. It’s been a good way for people to share their own stories and getting people to speak up about bullying.”
Louie’s mum, Kate, is extremely proud of the positive influence her son is having on teenagers and as a parent expresses the importance of supporting other children as well as her own.
“I speak to other parents at the events and its overwhelming the amount of kids who are affected by bullying in some form so it really spurs me and other parents on to support the events and Louie knowing, the effect we’re having on the their lives. Kids are very precious so it is so important that security measures are above and beyond to make our events as safe as we possibly can.”
4 Ever Young Raves see the safety of the children at their events paramount and have extreme security procedures in place to ensure. All exits and entrances are guarded with security, all staff are DBS checked and there are many medical workers such as nurses and paramedics as well as Fire Service staff all on stand-by at all events.
Although Louie is the star of the brand, it has become a venture that the whole family are now involved in, showing why his mum and dad have always been at the heart of his inspiration. Dad of five, Gerard, has taken the business on as his primary job and is just as ambitious as Louie to make 4 Ever Young Raves the best it can be. Kate said:
“It wasn’t easy at first to find venues that would agree to host these type of events but both Louie and Gerard were so determined to make it work. They approached every single venue in Liverpool until one agreed to hold our first event, and ever since have just been working harder and harder to make Louie’s dream come true.”
With the original plan from Louie’s Dj’ing lessons being to produce his own music, he is currently working on material which he hopes one day will reach the top of the charts, meaning he can help even more teenagers and spread his positive impact across the country.
Local jewellery brand ‘Say it with Diamonds’ we’re one of the first companies in Liverpool to get behind Louie and 4 Ever Young Raves, creating a limited edition ‘Stamp The Knives Out’ bracelet to support his campaign and now act as his official sponsor. Louie says: “I established Stamp The Knives Out as I know it is currently an issue in our city and I wanted to make a stand whilst using the opportunity to give back.”
As a result of the bracelets being a huge success, Louie insisted that he would gift all profit as well as his own funds to boxing gym ‘No Limits’ who he praises for help keeping him and other kids occupy their time into something worthwhile. He then kindly donated the money to help towards the club travelling to a boxing camp in Spain as a thank-you for all their support they have given Louie since he was 6 years old.
Using inspiration from Louie and his brand 4ever Young Raves, Say it with Diamonds have created a stack of bracelets that implement exactly what Louie and their own brand stands for.
He says: “I chose Say it with Diamonds to work with as we’re both from the same city and have the same goals and it’s so nice to be able to help each other whilst pushing such a strong message. The new bracelets we have designed together perfectly portray the positive impact we both want to have on the children and teenagers in Liverpool.”
Louie’s next 4 Ever Young Rave is on Friday 12th July, please see his Instagram for ticket information.